KontrolFreek has always had tons of fans in Australia and New Zealand, but prior to now, we’ve had a limited presence in the region regarding retail and even eSports—although we have worked with a few teams down there through the years.
But today it’s officially official! We have expanded our international footprint once again by adding some great retail partners including JB Hi-Fi, the region’s largest home entertainment retailer. This will place our gear, including our newest Performance Thumbstick™, KontrolFreek FPS Freek® Call of Duty® Spaceland Zombies, in over 180 stores throughout the region.
We’ve also added two top tier Australian Call of Duty eSports teams to our already impressive roster with MindFreak and Tainted Minds. These two teams have each already accomplished a lot in Australia and the US and there’s no sign of either slowing down (regardless of how freaky or tainted their minds are). We’re excited about working closely with both of them. It’ll be quite a brain trust. Trust us.
Our CEO, Ashish Mistry, had this to say: “Australia and New Zealand have been key markets for us, and we’re glad to expand our presence in the region given such interesting things in the gaming scene are happening there”. “We’re honored to partner with professional eSports teams MindFreak and Tainted Minds, as well as national retailers, so that everyday gamers can experience our products as well. Given the rapid growth of the industry, we’re extremely excited to see where these partnerships lead.”
Today’s launch in Australia and New Zealand is the 7th international launch for us over the past year, making KontrolFreek products available in more than 9,000 retail locations in 145 countries.